Golightly is a fashion brand which sells the most trendy and unique clothes in Hong Kong. This is the website. (3 slides). The store will consist of only the most stylish, popular and timeless items of clothing. Brands similar to mine is forever 21 and topshop. They both uses a vivid filter and warm colors in their advertisements. I will be using them in mine too because my target audience is teenagers and young adults. (all female). I looked at a number of different adverts of clothing brands, like pretty little thing and topshop. The reasons I chose an Audrey Hepburn character, is because she is quite popular in Asia and Hong Kong, and she definitely appeals to this audience.

I'm planning to imitate a scene from Breakfast at Tiffany's for the advert. But instead of the same scene, after the actress wakes up (dressed as Hepburn's character) with peaceful music, the tone suddenly changes and Janet Jackson's Nasty begins playing. The actress models the clothes, looking confident and comfortable. 

Thank you for reading!